Hi Friends, I’m Catherine Ross

A Little Bit About Me

I am a creative director and brand strategist based in Birmingham, Alabama. Before working in agencies, I never dreamed of becoming a copywriter or creative director. In fact, I didn’t take a single marketing or advertising class in college. I learned everything on the job with the help of wonderful mentors and collaborators. Outside agency life, I enjoy pursuing other creative outlets like making lip balm or baking biscuits. When the weather is nice, you’ll find me out walking on a trail or paddle boarding on a lake somewhere.

Create a life that speaks volumes.

  • Brand Voice & Tone

    Origin Stories

    Taglines & Slogans

    Mantras & Manifestos

    Mission Statements

    Vision Statements

    Purpose Statements

    Brand Values

    About Us Pages

    Brand Guidelines

    Brand Presentations

  • Creative Briefs

    Managing & Leading Team

    Providing Feedback

    Concept Development

    Campaign Themes

    Vision & Voice

    Big-Picture Strategies

    Art Direction

  • Websites & Landing Pages

    Print & Digital Advertisements

    Brochures, Collateral & Packaging

    Video & TV Scripts

    Social Media Strategies & Posts

    Email/E-Blasts

    Exhibits, Books & Apps

    Signage & Wayfinding

    Advertising & Marketing Assets

  • Brand Strategy

    Brand Architecture

    Brand Purpose & Positioning

    Brand Experiences

    Value Proposition Development

    Competitive Analysis

    Go-To Market Strategy

  • Campaign Concepts

    Branded Content

    Integrated Campaign Development

    Video & Photography Content Production

    Advertising & Marketing Assets

    Copywriting

    Blogs, Articles & Case Studies

  • Sales & Pitch Decks

    Case Studies

    Bios

    Executive Messaging

    Culture Initiatives

    Briefs

    Strategy

    Surveys & Workshops

    Interviewing

    Communication Strategies & Language

    Awards Submissions

    Speech Writing

    Corporate Announcements

    Press Kits

    Investor Emails

  • Research & Competitive Analysis

    Questionnaires

    Workshop Development

    Leading & Conducting Meetings

    Client Onboarding

  • Research & Ideation

    Name Generation

    Naming Presentations

    Descriptions

    Common Law Vetting

  • Web, TV & Social Videos

    Video Case Studies

    Brand Launch Videos

    Motion Graphic Videos

    Concepting

    Storyboarding

    Video Treatments

    Script Writing

    Building Schedules

    Developing Call Sheets

    Planning & Production

    Creative/Art Direction

    Edit Supervision

  • Temporary Sites

    Site Map & Navigation

    Web Stories

    Web Content

    Web Copywriting

    Meta Tags & Descriptions

Selected Clients

I have been honored to work with more than 150 organizations across the US and Canada, including Alabama Power, Regions Bank, Protective Life Insurance, UAB Medicine, The University of Alabama, Auburn University, YMCA, Neptune Technology Group, Home Franchise Concepts, Sunbelt Solomon and dozens of luxury real estate and retail brands.

Check Out My Other Brand

Clover Bloom