Three steps to writing brand language that connects.

Strong brand positioning starts with intense focus on your single most important differentiator.

Want to boost your SEO? Set up a Google Business Profile. It’s free and one of the easiest ways to show up in local searches.

Times a wastin’. If you are sitting on ideas, it’s time to take a chance. Go ahead, get started.

Most corporate value statements are hollow. They hold no real weight or bearing on how the business or brand operates. These generic value statements set false expectations and create a disconnect between the brand’s words and actions, ultimately, doing more harm than good.

Making the transition from creative writing to copywriting was not easy for me. It took a few years to find my flow, but I learned some important lessons that might benefit you as well.

Boost conversions. Drive engagment. Make sales. Here are some effective call to action (CTA) phrases every business and marketer can use.

The world’s most valuable brands are built on lifestyle promises. Joy. Freedom. Beauty. Success. Luxury. Nostalgia. These brands speak to the human heart in ways that products and features never could.

Being creative on demand with constant deadlines and critical feedback can illicit deep self-doubts, but there is something so incredibly satisfying and rewarding about conquering creative challenges and using your talents to make a difference in the world.

With naming, there are no magic formulas or proven playbooks. It’s all about establishing good ground rules and choosing the right approach. Names are generally the most public and permanent expression of brand identity, so it’s important to think long-term when making naming decisions.