SEO Woes: One Easy Tip to Show Up on Google

The most common SEO mistake that I see clients make is not setting up or updating their Google Business Profile. It’s free, it’s easy and it works. Whether you’re running a nonprofit, side hustle or brick-and-mortar retail store, having a Google Business Profile is essential. Why? Because it helps you show up in local searches and on Google Maps—two of the most powerful tools for getting discovered.

What it Offers:

• A clean overview of your business: hours, location, contact info and photos

• An easy way to collect reviews (which Google loves)

• A searchable snapshot of your services

• A free SEO boost

If you haven’t set up a Google Business Profile, do yourself a favor and set it up now. It takes 10–20 minutes. And don’t stress about perfection. The best profiles are regularly updated with fresh photos, reviews and relevant information.

To start, spend a few minutes crafting a strong overview of your business. Think about the unique benefits you offer and the terms your customers would be searching to find you, and then, use these insights to write a targeted description. Look up your competitors. See what categories or services they list and use those as a jumping off point for your profile.

Once your profile is up, keep it updated. Request reviews from your customers. Upload new photos. Your Google Business Profile is a powerful tool, so use it to its fullest potential.

That’s all, friends!